Fire & Rescue Services Association
Founded in 1976, the FRSA are a registered trade union, supporting fire service personnel through grievances, disciplines and more.
The FRSA do amazing work for their members, and came to Little Legs for support with getting it noticed.
When I took on the FRSA’s social media channels in April 2026, Facebook activity was minimal and Instagram hadn't been used in over a year.
Reviving Meta had to become the key part of our social strategy.
Before
The goal was simple: give some TLC to their social media channels.
But we also had to consider how we make the FRSA the go to resource for firefighters; and how do increase awareness to secure new members.
The content plan focused around 4 core pillars: Local Updates, National Updates, Podcast Promotion and Recruitment.
The Goal
After
+547.8%
Views
+686.2%
Visits
Engagements
+482.%
New Followers